Ei Samay Sangbadpatra is a Bengali-language broadsheet daily newspaper from The Times Group. It was launched as a motive to enter into a head to head competition with Anandabazar Patrika (and its recently launched sister publication, the tabloid . It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.
The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was ₹1 (1.4¢ US) per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.[From April 2013, it revised its price down to Rs. 2.50 from Mon-Fri and Rs.3 on Sat-Sun from its earlier price of Rs.4 & Rs.5 respectively. It has been able to eat up some circulation from Bartaman in Kolkata, but it lacks a strong presence in the districts. It is also not available in North Bengal. After its launch the established dailies like Bartaman and Sangbad Pratidin have also upped the ante by including more pages and sections.
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